The 29th East China Fair
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East China Fair (ECF) is the largest regional trade fair in China with the most traders, great variety of exhibits and the most onsite deals. With an annul 5-day session from March 1st in Shanghai, ECF is supported by Ministry of Commerce of the People’s Republic of China and is co-sponsored by nine provinces and cities, such as Shanghai, Jiangsu, Zhejiang, Fujian, Jiangxi, Shandong Province and two cities of Nanjing and Ningbo.

East China Fair, initiated in 1991 and thereafter 28 sessions have been held successfully. The 28th ECF was held at Shanghai New International Expo Center, from March 1st to 4th, 2018, with an exhibition area of 126,000sqm. There were four specialized exhibition areas with 6,580 standard booths and 3,927 enterprises, namely Fashion/Garments, Home Textiles, Consumer Goods and Art Deco Gifts. More than 450 overseas exhibitors were from 21 countries and regions such as Japan, South Korea,United States,Canada,New Zealand,Germany, Iran, Malaysia, Nepal, Columbia, Western samoa, Hong Kong and Taiwan etc.. A great variety of traditional and new products were displayed with more focus on high-tech, famous local brands. The 28th ECF had 45,615 business visitors from 125 countries and regions as well as 23,304 of their Chinese counterparts. The trade volume amounted to about 23.91 billion US dollars.

The 29th ECF will be held at Shanghai New International Expo Center, on March 1st to 4th, 2019, with an exhibition area of 126,000sqm with 6,000 standard booths available. There still will be products of Garments, Home Textiles, Consumer Goods, and Art Deco Gifts. Meanwhile, ECF facilitated business talks concerning transactions, investment and various kinds of cooperation. We warmly welcome exhibitors from all over the world.

Initiated Year




Exhibition Time

The 29th ECF: March 1st to 4th, 2019


4 days


Shanghai New International Expo Center

(2345 Long Yang Road, Shanghai)

Total Exhibition Area


Total Booths



Fashion/Garments, Home Textiles, Consumer Goods, Art Deco Gifts

Number of Exhibitors
(last Session)


Number of Buyers

(last session)

Overseas Buyers: 22,311

Domestic Buyers: more than 23,304

ECF map